Daniele Guerra Contabilidade

Accounting is a service people hire on trust, and trust needs a face and consistency. Recording every week didn't fit the accountant's routine. The answer was an avatar of her, with her voice, speaking scripts she approves herself. The second problem came later: the videos ended with "message me on WhatsApp", which asks a lot from someone who has just met the firm. An intermediate step was missing, one where people could see their own case before talking.

Six of the final videos (in Portuguese). The first four each address a niche and have a matching calculator; the last two belong to the series for business owners in general.

• Script: The approved text is split into scenes and adjusted for speech. A comma becomes a pause in the voice, so long sentences are rewritten before anything is generated.
• Avatar and voice: The avatar is generated in HeyGen from a medium-shot photo of her, with her cloned voice. Acronyms go through a pronunciation glossary; one of them was only approved after two rounds of audio tests.
• Pauses: The avatar moves its mouth silently during long pauses. A script trims the silences in post, always where the camera changes zoom or a chart comes in, so the jump doesn't show.
• Charts: Built in Blender by script, full screen and in the brand palette. They show what the speech doesn't say instead of repeating the sentence in writing.
• Captions: Phrases of up to 23 characters, with the spoken word highlighted in gold, rendered from HTML and synced using the avatar's subtitle file.
• Safe area: All text sits in a band that works for both organic posts and ads, clear of the areas Instagram's interface covers.

Each calculator answers the video's question with the viewer's own numbers: what a psychologist pays as an individual versus as a company, how much social security a health professional paid above the cap, whether a sole trader is at risk of exclusion, how many months a company's cash can last. At the end, the button opens WhatsApp with the result already written in the message, so the conversation starts from the case, not from "hi". They are static pages with no server, designed mobile first. Calculation rules are documented with the source for each, and the screen says so when the answer doesn't favor hiring the firm: if staying an individual is cheaper, that's what it shows.

• Test before generating in bulk: Paid generation fails silently. One test item and a parameter check before every batch became a rule after a whole batch came out in the wrong aspect ratio.
• Splice instead of redoing: When the client changed the first scene of a finished video, I generated only that scene and spliced it in at an existing cut. It cost a fraction of regenerating everything.
• Deadlines change the script: A video about a tax deadline was finished the day we learned the deadline had been extended. Its replacement shipped the same day, reusing some of the charts.
• Video is the start of the path: Without a destination that qualifies the contact, video brings views and little conversation. That's why the calculators and the website joined the scope.